Inbound Marketing - Part 1: Now Is the Time to Rethink Your Nonprofit Marketing

A new way of living and working during the pandemic has changed the way people seek information and communicate. This change has become a driving force for new marketing trends that will likely continue well beyond 2021. Many people were forced to do more online and become more technologically savvy during the pandemic and are now regularly spending more time consuming digital content.

Jim Tata, channel account manager at HubSpot, joined us to discuss these trends and discuss what nonprofits should be doing to adjust their marketing. As a channel account manager, Jim works with marketing agencies to help create inbound marketing strategies for clients that help them meet their goals.