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$1 Billion Dollar Loss in Competing with Yelp to Founding Local SEO Guide: AI vs SEO vs Writers
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Welcome to “Failing to Success”, in this episode Andrew Shotland, founder of Local SEO Guide is interviewed by our host Chad Kaleky with Cosmic Design. Shotland revealed how he got started in the field of SEO (search engine optimization) after losing about a billion dollars. He was working at Insider Pages, an early version of Yelp, and found a guy who taught him some tricks of SEO. The company's traffic grew to millions of people almost overnight, enabling them to raise money from big VCs. However, the head of marketing decided to redesign the website, causing them to lose almost all their traffic overnight. They ended up selling the company to City Search, and Shotland lost his job.
Shotland's story highlights that businesses must solve a customer pain point to be successful. He advises smaller clients and new employees to remember that Local SEO Guide is about helping clients save their jobs or create jobs, not just making businesses money. Shotland acknowledges that there were many hiccups during his 17-year journey, and there was a moment when he had to reevaluate his strategies.
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Chapters:
00:00:00 Intro
00:00:21 Losing Billions
00:01:14 Firing to Hiring
00:03:13 Hiccups Along the Way
00:04:54 AI versus SEO
00:07:22 AI versus Writers
00:08:17 Pivotal Moment
00:11:56 Contact Andrew
#SearchEngineOptimization #LocalSEOGuide #FailingtoSuccess #ChadKaleky #CosmicDesign #InsiderPages #Yelp #Startups #entrepreneurship
SEO, Search engine optimization, Local SEO, Business growth, Digital marketing, Startup success, Insider Pages, Yelp, Online traffic, Marketing strategy, Customer pain points, Andrew Shotland, Entrepreneurship, Failing to Success, Chad Kaleky, Cosmic Design, Business consulting, SEO consultant, Web traffic, SoftBank Capital, Sequoia Capital, Billion-dollar loss, Web design, Technical SEO, City Search, Online presence, Customer insights, Job creation, Business success, Marketing insights
Shotland's story highlights that businesses must solve a customer pain point to be successful. He advises smaller clients and new employees to remember that Local SEO Guide is about helping clients save their jobs or create jobs, not just making businesses money. Shotland acknowledges that there were many hiccups during his 17-year journey, and there was a moment when he had to reevaluate his strategies.
Listen On:
Add Us On:
Chapters:
00:00:00 Intro
00:00:21 Losing Billions
00:01:14 Firing to Hiring
00:03:13 Hiccups Along the Way
00:04:54 AI versus SEO
00:07:22 AI versus Writers
00:08:17 Pivotal Moment
00:11:56 Contact Andrew
#SearchEngineOptimization #LocalSEOGuide #FailingtoSuccess #ChadKaleky #CosmicDesign #InsiderPages #Yelp #Startups #entrepreneurship
SEO, Search engine optimization, Local SEO, Business growth, Digital marketing, Startup success, Insider Pages, Yelp, Online traffic, Marketing strategy, Customer pain points, Andrew Shotland, Entrepreneurship, Failing to Success, Chad Kaleky, Cosmic Design, Business consulting, SEO consultant, Web traffic, SoftBank Capital, Sequoia Capital, Billion-dollar loss, Web design, Technical SEO, City Search, Online presence, Customer insights, Job creation, Business success, Marketing insights
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