How We Built A Startup That Brings In $226 Million A Year - It Was A Big Risk

If you've just had a baby or have purchased a baby gift in the past few years, you've probably come across a Lovevery play kit. Co-founder Jessica Rolph got the idea for her company after making homemade baby toys for her son. Now, the startup brings in millions annually.

Produced by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Reporter: Kamaron McNair
Editor: Marisa Forziati
Animator: Elham Ataeiazar
Camera: Zach Voss
Additional Images: Lovevery, Getty Images

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How We Built A Startup That Brings In $226 Million A Year - It Was A Big Risk

[thenation]

All it takes is an idea, a dream, and a LOT of startup money…😅

[farzadjahanfard]

My entire family and 2 generations back if they were alive worth maybe 20k 😂😂😂 2 mill from family and friends is miracle

[chinyereapakama]

Truly appreciative of the idea NOT to use plastic and your strength of integrity not to bend to investors. Thanks CNBC for another great story choice. 💪🏽💪🏽💪🏽💪🏽💪🏽

[MattCRHughes]

I'm not sure Lovevery will ever reach profitability, but getting the products now as a loss-leader is a good idea. Some of the highest quality stuff on the market.

[LucyAkira]

The problem we have is because Most people always taught that " you only need a good job to become rich " . These billionaires are operating on a whole other playbook that many don't even know exists.

[justforwatch]

This channel is better than fake Gurus who claim they can show us how to be rich without showing a practical example/Idea of a business.

[EllingtonEmery]

These billionaires which I am not one of them but they worked hard getting where they are they did not need to use this superstition that video talks about to become a billionaires they have all kinds of antiques, heirlooms and many clothes that they don't wear anymore and it doesn't stop being rich they work hard they know where to invest their money in and what kind of strategy to use to make themselves rich so don't need to do this false teachings says to do.

[cyberqueen]

They could open a whole new market sector if they found a way to buy back toys from parents that no longer use or need their products and sell them at a cheaper (second hand) price - just an idea that popped into my head watching this - actually at the end. What happens to the toys after the kids grow older?

[holistic.health]

I love this... but something is seriously wrong if they have that many subscribers and still aren't profitable... it's no wonder their investors are not happy...

[SueCrolick]

This is SO COOL! Wonderful story and mission. Love it!

[btimec]

ugh i hope they don't corrupt their values by integrating tech into their products. They must be getting pressure to do so from investors. Love this company- I hope they remain true to what they value.

[crumbsnyums]

I remember seeing Lovevery when looking for Montessori programs for my son. The pandemic created a lot of new parent/teachers. I chose not to use this program solely because of cost. But I would consider using their phonics program. I didn't know they had that.

[KevinLearned]

Proud to be one of those early investors

[RandyVincent]

*I wasn't financial free until my 40’s and I’m still in my 40’s, bought my third house already, earn on a monthly through passive income, and got 4 out of 5 goals, just hope it encourages someone's that it doesn’t matter if you don’t have any of them right now, you can start TODAY regardless your age INVEST and change your future! Investing in the financial market is a grand choice I made.*

[jepoyburner]

How are you not profitable at 226 million annual revenue...

You're a toy company.

[n.g.l.]

If I buy this I’m carefully putting this away after the child is done 😂. By the grace of God this’ll last generations

[StanDaMan]

You say he's just a friend, you say he's just a friend

[patrickjdarrow]

Really riding the line of blatant advertisement with this one.

[RDd]

226 mil USD sales is no joke. But still not profitable for a toy company is 😮

[Mallu_Bot]

A business with a heart! Lovevery's approach to toys is a game-changer BOOOOM.