Full Behind The Scenes Walkthrough shooting a Fashion Editorial Campaign - Fuji GFX100s, RED cinema

Welcome to the channel if you're new here! I filmed this a while ago now, but this is a 20 minute deep dive in to how I shot a fashion campaign using continuous lighting for both video and photo.

I talk through all of my decision making processes and you'll see examples of lighting techniques, and I'll explain the technical considerations for choosing the gear I used.

Quick Rundown:

00:00 - Intro
00:38 - Why did I choose continuous lighting?
01:19 - Choosing the GFX100S
02:20 - Red Raven Cinema Camera for Video
03:22 - Lighting gear rundown
09:05 - Calculations for Lighting when shooting video and photo
11:05 - The importance of knowing your gear and the exposure triangle
13:22 - Handheld vs Tripod
14:58 - GFX Lens Choice - GF 45-100
16:52 - Shooting tethered vs straight to camera
19:00 - Recap & Final Thoughts

Please subscribe, comment and leave a like if you enjoyed this!

[allanschuster]

So well done, can't wait to see more of your work. Thank you, Allan

[Detlef_Schumacher]

Hi Laz, your channel is pleasantly different - relaxing and informative. Thanks for that. With the GFX100s there are often problems with tethering. I see you are using a smallrig cage; can you tell me the brand of cable you are using? Do you have or have you had no problems with tethering? Thanks in advance and best regards from Cologne, Detlef

[Modschwalbe]

Amazing video thanks! how did you find the Af on the Gfx and what size was the Key softbox?

[breeanadunbar]

What a great and informative video, thank you :)

[WaltervanDusen]

*Question Please* What was the grip gear used to hold your computer on the stand? From the stand to the plate? Great quality video!