How to Set Up Google Ads Conversion Tracking in Google Tag Manager | 2025 Tutorial

In this video 'How to Set Up Google Ads Conversion Tracking in Google Tag Manager,' we'll guide you through the process of implementing conversion tracking for your Google Ads campaigns using Google Tag Manager. Conversion tracking is crucial for measuring the success of your advertising efforts and optimizing your campaigns for better results.

Whether you're a digital marketer or a business owner, mastering Google Ads conversion tracking with Google Tag Manager is essential for data-driven decision-making. Watch this video to streamline your tracking process and enhance the effectiveness of your advertising strategy.

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Timestamps

Intro – 00:00 – 00:16
New Conversion Action in Google Ads – 00:17 – 04:14
Creating a New Tag – 04:15 – 06:59
Outro – 07:00 – 07:11

[didotbasmayor]

why is the tab Use Google Tag Manager not showing in my account?

[korayb]

In the last part you added a Trigger (Initialization - All Pages) in the GTM. My question is does it run everytime a new page is opened? Is this the right way to do it? Or should we match the Trigger with Book an appointment button on our website so that everytime that button is clicked, we get a conversion. Could you enlighten me about this as I am very new to this platform? Looking forward to your reply <3