Deep Cut has the BEST Branding - Splatoon 3

The NEW idols Shiver and Frye (and of course Big Man), otherwise known as Deep Cut, have shown a bold new look for the franchise. But why does it work so well? And why does this new look embody Splatoon 3’s aesthetic so perfectly? In this video we explore why that is the case, and what some of the graphical elements of their branding could possibly mean. Splatoon 3 has not missed with the visual appeal it brings to the table, which makes today’s topic even more interesting to dive into.

Also can someone explain to me why Anarchy Rainbow (the Splatfest World Premiere song) is so dang catchy!?

Chapters
0:00 Intro
0:33 Deep Cut's Logo Animation
2:46 Character Analysis
3:32 Set Design Analysis
5:59 Shiver's Fan

(I mostly stream Splatoon 2 there lol)

[timoth]

Honestly its not only Japanese influence that made this, Anarchy rainbow is basicly Samba and Fryes singing and design has alot of Indian Influence (I think) and it mixes so perfectly togehter its amazing.

[sethfeldpausch]

The only thing I don’t like, and maybe this will change, is the fact that Deep cut announces updates for Splatfests from their studio, yet then it cuts to them performing on stage. I like how the old idols made the announcement on stage during Splatfests. I think it just adds to the world building.

[angsilaw]

One thing I just absolutely adore about Deep Cut is how their music represents them. A mix of traditional Japanese, Indian, and Brazilian Funk(?) along with a more modern play on the former two is just SO GOOD! The use of different cultural instruments and rhythms in their solos really shine too, yet they still unify in such a special way.

[ピヨリンヌ]

Actually the japanese name for Deep cut is 「すりみ連合」(surimi rengo) and their logo 3 also looks like み.(mi) so theirs 3 み's so it's three mi →surimi
you can even hear them saying su ri mi at the end of their radio.

and the logo on shiver's fan is かまぼこ kamaboko
its fish cake since their name is surimi.

[chantolove]

I think the Squid Sisters’ set design is actually retroactively really good because of that lack of personality- it reflects their status as the most commercialized and least authentic group.

[DTgamer_Shiver-is-best-waifu]

I love splatoon 3's new idols. Shiver, Frye and Big Man work really well off of each other. I love how well it is with the colors changed when the logo popped up. I also never that it was all over the set. It's really cool.

[memiiboi]

I love how you can also see the progression of detail. With every set design, it improves towards a more rich worldbuilding with more detail to reflect our world. Also curious if you see any graphic inspirations from Brazil? I only really notice the musical samba inspiration in their song after a few repeats.

[OrdonWolf]

Idk I think it’s strange how much it leans towards the traditional Japanese motifs specifically. Shiver’s design clearly shows Japanese influences, but the music and other band members show a much more culturally diverse brand. My first impression of Deep Cut during the reveal was that they were a chaotic melting pot of different cultures. I wish the Brazilian and Indian origins of Big Man and Fraye had gotten at least a reference in the set and logo designs. Maybe there’s lore behind this and Shiver is like the founder or something but it’s bizarre how the music and set design tell two different stories.

[mayanightstar]

Wow I didn't know I needed this kind of Splatoon content but I absolutely do

[johnnybernard]

out of all of the idols, the new ones might be my favorite just because they look so different

[the_dead_knight]

From the look of Frye's design it looks like a mixture of traditional Japanese and possibly modern Indian. I've also noticed some Brazilian festival when big man is on screen, and some subtle hints of American culture in the plaza

[apostleoforder]

really detailed, though i had hoped you could cover some of what the music has to offer in its other influences outside of japanese culture that others have picked up on, but there's a lot to digest visually with the group. great video!
i'm not an expert on japanese food either, but to me, Shiver's fan design reminds me of a type of kamaboko that's a semi-circle shape on top of a small wooden board, and if that's the case of the design, it would tie into their group's name in japanese: Surimi Rengō, or Surimi Union. that's me just speculating, though!

[nicknack]

I know this has nothing to do with the video, but I just realized this now. I actually think the splatoon 3 idols ARE going to be in the story mode. If you look closely in their introduction, you can see a rocket behind them, the same exact rocket that's in the story mode trailer. AND if you look even closer behind them(in the trailer with their masks on still), the sky is the same fake sky, made up of triangles. I'm guessing the trailer introduction is actually going to be ingame, they'll be introducing themselves in the snowy area with the rocket to the new agent 3. I'm even more exited now!

[MyouKyuubi]

Pretty sure Shiver represents Japanese culture, she literally carries herself like a Geisha.

And Frye, seems to me, like she represents Indian culture... That's one of the main reasons the song actually sounds like a festival theme

[multifandomstarcat]

I had really noticed how well blended tradition and modernity were in your design but this definitely made me understand it all better and you really made me see a lot of things I had overlooked.
Thank you and good work uwu

[bisexualdouma]

adding to the color scheme, the branding is more noticeable (and memorable) because instead of the usual green/blue-green/pink, we get a NEW SET OF COLORS!! i love the green and pink combo but it is super nice to switch it up to something different- yellow and royal blue

[DuBstepAnDa]

The moment you mentioned how the logo looks like the design you see on taiko drums, it dawned upon me that at 0:54 the ring around the float/stage is reinforcing that japanese motif cause it's a reference to the mytholgical thunder god Raijin which he is mostly depicted with that same style ring. Very cool detail!

While I agree this idol group has the strongest branding, I still have a soft spot for Off the Hook's branding cause it reminds me of watching MTV when I was younger lol.

[Van-Leo]

I love Frye:^( I like yellow but no one else does, and people would sooner settle with the basic fringe cut idol than like someone with explosive self expression. People need to lay off her forehead (and leave room for me on there) fr tho her shape language is perfect.

[dummyfresh]

The meat looking part of Shivers fan reminds me of shark meat, doubling down that her theme is sharks

[jadonrowe]

Also i like how they switched form the pink and green to the primary colors it’s quite nice no one could ever replace my love for off the hook their aesthetic and designs just reached me personally but deep cut is a close second also deep cut isn’t just traditional japanese going off their song the splatoon dance in the live stream and Frye as a whole Brazil seems to be also a huge aesthetic they’re using to they are a ethnic fusion group also these are the most expressive idols we’ve gotten so far