What consumers do with their zeebox app

With the second screen apps ecosystem starting to develop, one company that is talked about more than most is zeebox. In this IBC interview, Anthony Rose, Co-founder and CTO at the company explains how consumers have been using the app since its launch nine months ago and outlines the partnership model zeebox is pursuing with broadcasters and platform operators, including how they can build their own branded experiences and control their own sales and second screen ad revenues within this 'umbrella app'. He explains what sets zeebox apart, including a determination to help people find content rather than simply engage them once there.