This was a MASSIVE fail for Disney Star Wars

Disney recently announced that their Star Wars hotel/experience Galactic Starcruiser would be shutting down before the end of the year. The expensive and underwhelming Star Wars experience is something I was critical of previously and its failure was obvious from the start.

Galactic Starcruiser footage:

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[asphaltmemories]

$6k to larp in a warehouse for 48hrs? Couldn’t imagine why it wasn’t a success.

[codyerickson]

The fact that Disney would rather shut it down over simply lowering prices speaks volumes.

[existentialselkath]

Star wars simply isn't a 'premium' brand. Most parents, even with a lot of money, aren't going to look at this more favorably than an ACTUAL cruise

[GusMcGuire]

My partner and I flew across the Atlantic to stay for a fortnight in an all-expenses paid resort in the Caribbean for £5, 000. I enjoyed two weeks of fine food and drink, excursions around the island, snorkelling on the reefs and lagoons, a full events programme, a gym, sandy beaches and magnificent weather. Disney would have expected me to pay that amount for a basic stay in their windowless bunker for two nights, and that doesn't even include the trip across the Atlantic to get there and back again. They not only priced many of their domestic audience out of their product, but made it next to impossible for international guests.

[seth]

The cost alone made it impossible for most people to go and enjoy. Then seeing what was offered for the two days didn’t look worth the price tag.

[Jumbleman]

The official statement reminds me of silicon valley startup spin. People who run startups that fail will often move on to another startup and say stuff like "it's a good thing that I was a part of that because that failure taught me a lot so I can do a better job now." When the truth is that if they were any good to begin with, they wouldn't have run the business into the ground at all.

[thefriendlygrenade]

Honestly, a star wars themed hotel would be awesome. Imagine if different floors had different themes, like Coruscant or Tattooine or hell, even a spaceship idk

[haberak]

I think part of the problem looking from the outside, even putting aside the cost, is that you are only immersed so long as you can ignore the other guests because they are still dressed as they would be normally, you are still dressed in your normal clothes. Like... damn, if you're going to charge what for a lot of people could be as much as half a year of rent, at least give them some cheap simple costume (hell, you could even sell the costumes online or outside too, if you really wanna make a buck off it)

[Druffis]

Disney took the L by making it so expensive. If they had lowered their prices significantly, they would have had more business and success.

[the_inquisitive_inquisitor]

Honestly, being locked in a windowless concrete bunker is probably a lot like being on a bigass spaceship.

[Detac]

The sad thing is that you know disney will continue not to learn from this

[sleepygryph]

Reminds me of that moment in Big, where they're discussing the price for the interactive comic book and the question comes up "who'd pay this much for a comic book?"
There was a disconnect between what their customers want and what their customers could afford, a business 101 failure, kind of like everything Disney right now it seems.

[butteredtoast]

Couldn’t be bothered to pay $10 to see the sequel trilogy in theaters let alone $6, 000 to be trapped in it for 2 days 💀

[WhoTookPlockrock]

It was conceived in that era of Disney Star Wars where Disney was adamantly in favor of pushing their external media presence as primarily matching a sequel aesthetic, but were bogged down by the fact the sequels kind of didn't have a strong visual identity you could market a theme park or a hotel off of. And what's there kind of just feels like off-brand Original Trilogy. While Galaxy's Edge was mostly able to skirt around this, the Galactic Starcruiser was panned from minute one for just not capturing a feeling of Star Wars.

[isaackim]

The real problem is that it’s overpriced. They should renovate it to be more of a hotel and much more affordable price

[AerinTheDude]

A good and authentic feeling Star Wars hotel wouldn't have to be expensive. It would just require competence and creativity.

Wanna stay for a weekend at Luke's Jedi Academy on Yavin? Wanna hang out in an Ewok village for a night? Wanna Airbnb at the Lars Homestead?

All of these sound more fun than the crap they were trying to sell at this 'starcruiser' and wouldn't cost much to re-create to a reasonable level of fidelity.

[seaferg]

I’m sad that I’m rooting for Star Wars to fail so the right people can get fired…

[Hedgehobbit]

It's hard to be immersed in anything when surrounded by people in street clothes filming everything on their phone.

[jacobgale]

Defunctland video on this hotel gonna go hard

[atomicninjaduck]

"You can still charge an arm and a leg, that's Disney, that's what they do..."
Wow. Suddenly it becomes crystal clear why I never was taken to a Disney theme park of any sort!