One Minute: Why Japan?

Why should businesses consider expanding to the Land of the Rising Sun?

"There are lots of opportunities to work with the large Japanese corporate firms, not only within the Japanese market itself, but also in global markets."

Khoo Kiewai, director of the Japan External Trade Organization (JETRO), shares more.

JETRO is a government organization that works to promote mutual trade and investment between Japan and the rest of the world. It provides free services, ranging from market research and pitch consultations to helping foreign tech companies and startups explore the market.

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