Why Hoyeon Jung's Look Is Unique | Analysing Celebrity Faces Ep. 9

[QOVESStudio]

To address the Twitter criticism, the video is titled 'Why Hoyeon is attractive to a Western Audience, ' not to a Korean audience or an East Asian one. She fits Western beauty standards and the West is a melting pot of different racial groups and ethnic features. Twitter incorrectly strawmans this into suggesting that the video is fitting her to Eurocentric beauty standards which is incorrect. Eurocentric standards prefer features closer in shape and size to the Eastern Beauty standards, so that is false.

A personal favourite comment of mine: 'She's hot because she's hot... now stop????'
"She can't be attractive if she's not white"

That is not the message of this video at all. There are plenty of WOC models much like her for IMG and Wilhelmina with the exact same features but of native american or south asian ancestry, we've even done an interview with one of them. The focus is not on her skin colour but her facial features, which unsurprisingly are not exclusive to a particular race. Having 'wide cheekbones' and a 'well-formed jaw' cannot be claimed by a particular race, and the message certainly isn't that shes attractive exclusively for fitting a certain beauty standard. Rather, her look is unique from what we've come to see of Korean actressess (from a Western perspective), as these facial features are rarely cast for the reasons given, and are opted for a softer, cuter looking face by directors. I'm happy that we're seeing a fresh new set of faces.


Twitter likes to use a lot of words out of context, because it's an echo chamber of misinformation:

🌑 Eugenics: a set of beliefs and practices that aim to improve the genetic quality of a human population, historically by excluding people and groups judged to be inferior or promoting those judged to be superior.

No where in the video, or ever on the channel does it promote excluding less attractive people, people with disabilities, those with deformities or significant disadvantages in social and dating environments. Every video, right from the very first has highlighted the psychology behind why as humans, we discriminate based on looks, to raise awareness of the double-standards that exist in our society.


This channel has always been as inclusive as possible, and virtually every beauty standards video or discussion on beauty, includes as many different geographical regions and ethnicities as possible to fit in a 10 minute format.

🌑Phrenology: Phrenology, the study of the conformation of the skull as indicative of mental faculties and traits of character.

One of the first, the very first things you learn in first-year psychology is differentiating the outdated methods of phrenology as proposed by Franz Gall, from modern-day psychology practice. The definition of phrenology refers specifically to the attribution of mental characteristics, where originally, Gall believed that the shape of the Neuro-Cranium (the part that houses the brain) was influenced by how much you used certain aspects of your soft-tissue brain to push the skull outwards in those regions.

This is very far from modern-day anthropometry (the science that defines physical measures of a person's size, form, and functional capacities). In other words, anthropometry is an actual branch of science you can find in your local anthropology department in your local university, whereas phrenology is an outdated practise based on in-tanglible evidence (i.e. thoughts, mental ability).


🌑This channel is racist/fethishizing/fatphobic

No one on our team, in the entirety of the qoves team, is a straight white male (that should not even have to matter, but twitter's facts are wrong, big surprise). From the start of the channel, as a POC myself, all we've done is focus on increasing inclusivity in discussions of beauty. In the past our company has produced AI that addresses the issue of black and brown skin tones being discriminated against by machine algorithms to improve fairness (qoves.com). We've worked on skincare that specifically caters to under-represented skin tones and ethnic groups, we've covered beauty standards from South Asia and East to show the differences in how they address beauty, we did our research exhaustively for those videos, much like any other.


🌑 Race Science

What the hell is race science??? I must have taken the wrong degree.

[red_ashcroft]

In Asia, her face and beaurty would be considered strong. Different Asian countries tend to prefer softer, gentler and kinder structure of faces. She's the type of face that will be cast for serious or action roles, sharp and modern couture, and rarely for those Kdrama, love centric roles.

[Black_pearl_adrift]

She had a very striking appearance, I think her haircut was also perfect for her facial shape and matched the attitude the character was effecting.

[wildhearses]

Definitely a good example of how women can be "handsome" or "striking" - much in the same way some men are "pretty" or "gorgeous"

[lilithhedwig]

Honestly she's an extremely beautiful woman in general, but the haircut/hairstyle she had in Squid Game? That's definitely what did it for me. It complements her (gorgeous) facial features so perfectly, I couldn't take my eyes off her. Obviously she's still stunning with long hair or other haircuts in general, but it's just not the same.

[sydneymichelle]

In my opinion she has the same sort of attractiveness as Zendaya. They’re both tall, striking, with a masculine/feminine balance, and look amazing with “no makeup”, messy hair, eyebags etc lol. The cool tomboy-ish look, but also beautiful and feminine at the same time.

[Publicemilynumber]

She went from 900k followers to 19mil. That's epic growth

[winniepillow]

i have serious problems with eyebags and dark circles and seeing her slay makes me feel like it's easier to accept myself 💕

[ellamizang]

imagine dating w this guy and he just scientifically analyzes your attractiveness to flirt with you

[ishitathakur]

She has perfectly balanced ratio of feminine and masculine features along with her acting skill. No wonder why she got all the attention she deserved

[koolqeee]

To me, her most beautiful feature is her iconic lips. I've never seen anyone with such beautifully shaped lips other than princesses from Disney movies!

[thatisalll]

hoyeon has really boosted my confidence in terms of face shape, cos like as an asian the standard is like what Qoves said, a more oval face. And so, to be able to see such a gorgeous and talented person such as hoyeon, who is asian and has a similar face shape to me (the often looked down upon in asian beauty standards, square 0-0), I really feel comforted by her.

also keep up the good work Qoves!

[notyourdaughter]

she is a handsome woman. she could be very androgynous if she wanted to and it’s very beautiful. i think women can have masculine beauty just as men can have feminine beauty.

[Tigo]

She ticks a lot of objective attractive boxes, I don' think it's only western audiences that think she looks good.

[beomgyuluvr]

She actually is the reason i watched Squid Game. She's a good actor, and very pretty aswell! I feel like her having both feminine and masculine features in her face, made her much more attactive!

[RandomNirvanaSXE]

She looks like a fox. Love her sharp angular face, eyes and cheekbones

[padfoot]

She’s not asian Zendaya. She’s HOYEON JUNG! I'm tired of everyone being compared to Zendaya.

[BigV]

The mix of male/female dimorphic characteristics definitely makes her face memorable. I haven’t seen Squid Game yet but there also seems to be a halo from her character, guessing she must’ve been a badass lmao.

Her lips immediately catch my eye and her eyes look so fierce due to the positive tilt but the other neotenous features evens it out. Her skin also looks incredible. Very striking and memorable. Also agree with other comments saying that her shorter hair looks much better than the longer hair imo.

[gossipmaniac]

Ooo would love an episode on Takeshi Kaneshiro’s face. He’s a Taiwanese-Japanese mix & he looks unusually ethereal, especially in his younger years. Now that he’s 47, he still looks unbelievably good in such an effortless way. I really can’t put my finger on what makes him attractive but maybe Qoves can.

[mtjxlxg]

More than just this, this video taught me to embrace my own masculine facial structure which I hated at first.

The irony is that I love people with strong facial structures. Well it's time to start loving myself too