A $1B Non Alcoholic Beer Brand

Athletic Brewing raised $50M at a $800M valuation 🍻

The nonalcoholic beer brand is boosting production and global expansion.

No longer a buzzkill, Athletic Brewing’s NA craft beers are in high demand.

Targeting the 41% of Americans seeking to reduce—but not eliminate—alcohol, its beverages are a healthier stand-in for social gatherings and recreational pursuits.

Unlike functional beverages, NA beer is surging for what’s not in it.

With younger generations ditching alcohol, more sober swaps will follow — and Athletic will be ready for another round.

-