What is a perfect digital shelf product page? SEO? Images?

In this episode, Peter Bond & Sri Rajagopalan tackle the ever present question - what constitutes a perfect product page, or a perfect digital shelf. Given that the tipping point for eCommerce has arrived, shouldn't you make the most important part of your brands' digital journey robust? What to focus on? We answer all the following :
1.) What does this sentence even mean? What is a digital shelf?
2.) What are different components of a digital shelf? What are best practices in page layout of these components?
3.) What is the role of product images? Where should they be placed?
4.) Should product video be included? What types of videos matter?
5.) What does the “Buy section” need to include? Can you explain where to buy?
6.) What is optimal for Shipping Return & Gifting?
7.) How should product variations be displayed? What role does a brand have in this?
8.) What is best practice for descriptions? How does it impact SEO?
9.) What is best practice for consumer content or UGC (user generated content) ?
10.) What about the list page? What is this?
Peter & Sri are not forecasters of the future. Our goal is to see the industry advance progressively and delivery quality products at value to the consumer.