If you could see what's really there, you wouldn't smoke

The adverts dramatise the fact that over 80% of secondhand smoke is invisible and odourless, making it impossible to control. So, even if you smoke near an open window or door, the smoke can travel and harm others.

The campaign encourages smokers to order a free Smokefree Kit by searching 'Smokefree'. The Kit provides additional information on the harms of secondhand smoke as well as giving smokers tools to help them make their home and car smokefree, along with information and support on quitting.