Valkyrae INSANE $1.6 Million in 24 Hours of Drop?

100 Thieves co-owner Valkyrae may have just released the hottest merch drop of the year, getting 20,000 orders in just 24 hours.

100 Thieves is known for its merch drops, so it’s not shocking that one of their co-owners, Valkyrae, may have just released the hottest merch drop of the year. With promotional videos featuring not only her fellow 100 Thieves members, but also her friends in Offline TV, Bella Poarch, and Ludwig, the first apparel release from Valkyrae in over 3 years, and apparently fans were more than ready.

Valkyrae tweeted that in the first day alone, her merch drop had gotten over 20,000 orders, which is a massive number for an individual streamer, even if Rae is one of the biggest streamers in the world. Her collection is also only going to be on sale for a week, then never be available again, which seems to have also spurred sales.

So from co-owning 100 Thieves, to appearing in music videos, to having the summer's hottest merch drop, Valkyrae is on pace for another insanely big year. So what kind of numbers will her merch drop due by the time the week is up? We will find out in just 4 days...but we expect the number to be huge.

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#Valkyrae #100Thieves

[jericoadao]

Love how a lot of salty people here thinks that buying clothes from an org and buying clothes from a branded store makes a huge difference .. if you think buying clothes from her is simping then a lot of salty guys here apparently simps for a lot of NBA players since they buy their shoes too (in a much higher price too)

[Lavitz]

Everyone wants to talk about simping and shit. But honestly, the clothes look 🔥.

[photosbyant]

Makes you wonder what creators like Dream or Nickmercs make selling 70k+ units during drops

[ghostpepper]

Lots of salty people.... or should i say men, in the comment section, who can't fathom a woman being successful in the gaming industry. Before y'all say "SIMPS!!", I'd say more than 50% of Rae's viewers are females.

[pdb]

Good on Rae she is definitely a successful person in every regard

[xthaking]

Dont watch her but respect to her 👏 Everyone has the opportunity to make more but ppl would rather complain about someone else instead of improving their own situations

[zphil]

Good for Rase!
Let the haters be mad, just makes her achievements that much better

[Grubbi]

It isn't surprising. She has the numbers. Amazing nonetheless, but when you have the community, the probability of profit and success, increases exponentially.

[Mantisboggan]

For the people who saying Simps etc ok i get it it couldve been the case if it werent merch Valkyrae has an insane female audience most of it is female and underage its the perfect recipe for making money how u guys think Justin Bieber got money, Billie Eilish, taylor swift etc its all those rich daugthers even young boys parents money, its just that easy money u just gotta exploit it

[olympusd]

She asked the company she worked with to make the prices as low as possible for a quality as high as possible, she doesnt even care about the money.
People are saying she'll get 20-30%, but I think she wont even get 10%. Almost everything goes to the company.
If she wanted to make money, the prices would be much higher.
I mean guys $60 for a sweater is a really reasonnable price. I would even say its under average for that quality.

[theturtle]

So many salty comments, I could season my food here lmao 🤣

[Rg-cfix]

Poor people love making rich people richer

[celebisuicune]

*Oh no, female = bad*
*Basically the entire comment section.*

Valkyrae caters to a lot of younger viewers so successful drops like this are not really surprising. You guys would be even more surprised once you learn about the profits of the beauty community in Youtube. And dont just throw out the word "capitalism" when money is involved. It doesnt work that way nor are you advocating for anything, really. If you wanna call out something, do Valkyrae's community on Twitter. They can be very toxic.

[Spirit_Cloud]

The prices were good too not over priced like a lot of orgs merch and the designs were good.

[quickspider]

its embarrassing how many dudes simp over her

[Zedja]

To all the people that is critisizing Rae, I suggest you try to do what she has done. This is her very first merchdrop and she has worked hard for years to get where she is. Streamer of the year 2020. And before someone says something, I'm not one of the people that bought the merch.

[Atomk]

Crazy millionaires getting more money, salute though.

[NICKty]

It's funny how some of them say capitalism is a problem, when they sell their clothing for like $50, $60 or $100 and we all know to make those clothing does not cost anywhere near what they're selling for but I'm not too sure rae is like that congrats to her though.

[MikeNovelli]

Dude that's not how gross revenue works. Gross accounts for the total including shipping and handling, taxes and the BOM costs, not just profit. Subtract the costs from gross to leave you with net and then make a video about profits. What you have done is mislead those who don't understand how business functions.

[markBalentine]

i wonder if its due to her attractiveness or the Merch it is due 2 branding thats why it is successful or because people actually believe the Merch is really that fire/good enough to wear or it is because of her attractiveness or looks thats why it is successful otherwise good for her.