How Much Money Pros Actually Make From Endorsements | Golf Digest

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You can’t miss the many logos being worn by today’s professional golfers, but it wasn’t always that way. Let's take a look at the infiltration and evolution of sports marketing in the game. We'll explore how these sponsorship deals come about, why they’re made and just how much they’re worth for both players and the companies they represent.

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Max homa has more logos on his shirt than a mexican bsseball team

joeblowmha
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GD's YouTube content is on fire lately. hope it can translate to other sm channels too

dripsa
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As I recall the story, it was Julius Boros who casually wore an Amana promotional hat during a tournament without a second thought or any pay. But the visual impact he made is what gave the company the sponsorship idea.

DMBall
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The "playing golf with clients" is the biggest value these endorsement deals have for many of the brands. The deals that are made because someone gets to play a round with a major champion winner extremely outweigh having box seats for a lakers game or something. Having notable pro golfers in your corner is a weapon for companies.

slob
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How can you not know how to announce Amana? Like it’s still a huge appliance brand
. UH-MAN-UH

CLINT-THE-GREAT
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Very interesting and informative video. I was hoping that you would specifically address current Nike contracts with their players. I noticed about three years ago that any PGA player wearing Nike has no other logos on their clothing whatsoever. So, I assume that Nike prohibits other sponsors with their contracted players?

rogergregston
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It’s not just about the USA market. Golfers go literally all over the world.

billybaxter
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(1:30)- Wait, someone actually lost The Masters due to signing an incorrect scorecard!😲

Adrian-zwsc
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Phil got paid $10 million per year to wear the Bearing Point hat, which became KPMG. Rumor has it the number got bumped to $15 million.

rodrod
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How ironic it is that Woods inked a $40 million contract before ever teeing off as a pro, yet he trashed every golfer who went to LIV because he believed the lucrative deals they were getting would make them "not hungry"? Been a fan of Woods since he first became pro but you have to admit, that is some hypocritical trash talk.

PawPawGreg
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The company name was pronounced "UH-MAN-A".

dwboston
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Chambers Bay Golf documentary below:

UpRiverGolfProducer
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2"X3" limits on shirt space seems pretty skimpy for the amount of💲these companies are investing.
I wonder if the LPGA has looser restrictions on ad space. I believe that I've seen some ladies with bigger ad prints on their backs.

pilgrim
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thumbnail should be scotty and rory wearing nike

TomSMorley
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Woods logo has to be the worst. Even the Dude Wipes looks better.

DrRockso.
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As always, it we the regular players that pay for all this stupid commercial, expensive equipment and sponsorship. It's sick, the equipment you buy more than 70% goes to this idiocy of commercials, and ridiculous payment to the players at the top.

biggerminds
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and then theres the guys who pay $50+ to advertise for titleist lol

onsidelegal
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Nike have obviously recognized the fact that tiger is done, reduced to has-been status

greglunderstedt