Does Your Locator Hit the Mark? Episode 5: Quad-Lock

Why are dealer locators so important to building materials companies? Mark outlines the important role locators play in moving customers along the path to purchase YOUR products.

This week, Mark takes a look at an insulated concrete form company, Quad-Lock. Does their locator hit the mark?

Mark Mitchell, building materials sales and marketing guru, has partnered with Bullseye Locations to review and rate industry locators. Learn about common mistakes, missed opportunities, and ways your locator can differentiate you from the competition.

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Here is our breakdown of Quad-Lock's score:

✖️ Easy to find
✔️ Doesn't show too many locations
✖️ Supports multiple geographic search options (current location, city, state, zip code)
✖️ Automatically detects the user's location
✖️ Links to maps for directions
✖️ Mobile-friendly
✔️ Clickable phone numbers
✖️ Accurate store hours
✖️ Offers tools for filtering results
✖️ Organizes locations by types
➖ For big-box stores, links to the page on their website
✖️ Shows online or ecommerce sales opportunities
✖️ Shows location photos
✖️ Offers bookmarks
✔️ Uses company branding
✖️ Offers both list and map views on mobile devices
✖️ Offers differentiating local content
✖️ Supports dragging maps to show locations
✖️ Sorts by distance
✖️ Display travel time instead of distance
✖️ Uses autocomplete
➖ Provides a legend if using different pins
✖️ Displays map popup when list result is selected
✖️ Offers landing pages with time-sensitive information like promotions or events
✖️ Numbers pins to match results
✖️ Allows filtering by amenities
✖️ Incorporates reviews
✔️ Incorporates lead capture
✖️ Outside photo so people recognize the location
✖️ Integration with analytics and reporting
✖️ Integration with sales automation
✖️ Includes "send to phone" or email feature
✖️ Integrates with product and service pages
✔️ Keeps visitors on your website (instead of routing to dealer websites)
✖️ Support search by common geographies

While Quad-Lock has many measures in place to capture leads, from quote requests to routing dealer emails, their locator lacks in many usability features. There is also no information to differentiate dealers and help customers pick the right dealer for their needs.
Quad-Lock's website does a great job at informing customers of what ICF is and why Quad-Lock is the best option, but there are plenty of opportunities when it comes to their dealer locator.

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Want to have Mark review your locator? Let us know!

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And see how Bullseye is making a difference for building materials companies: