Using Jobs to be Done to revolutionise SME Banking | 11:FS Explores

Did you know that 90% of all companies globally are small and medium-sized enterprises (SMEs)?

Despite this, most SMEs remain underserved by financial services, with 67% citing fighting for survival as their biggest challenge.

In this 11:FS Explores episode, Kate Moody, Global Strategy Director of Customer Experience, delves into the current state of SME banking, its challenges, and how the financial services industry can use the Jobs to be Done framework to revolutionise banking for small businesses.

Featuring insights from 11:FS CEO David M. Brear and ECD & VP of Product Design Will Jones, this in-depth discussion explores solutions to bridge the gap between SMEs and financial services, fostering growth and innovation in the sector.

#fintech #banking #financialservices #SMEbanking #business

Timestamps:

00:01 - Intro
00:49 - The current state of SME banking
01:10 - What do we mean by SME banking?
02:20 - What are the biggest challenges for serving SMEs?
04:15 - How do we make SME banking better?
05:01 - Using the Jobs to be Done approach to design products
06:10 - Examples of financial services companies using Jobs to be Done to shape their offerings

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