SEO Basics: What Is SEO and Why Is It Important

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🔥 With 4.9 billion active internet users, half of whom use Google Search, appearing in search results is crucial for your business.

We'll clarify the difference between organic and paid search results and debunk common misconceptions about SEO. Learn how organic search works, how it can benefit your business, and the key factors that influence your website's ranking.

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Wanna skip around? Here you go:
00:00 What is SEO
00:52 Organic vs. paid
02:24 How search engines work
03:42 Google’s ranking factors
05:47 Negative ranking factors
07:00 On-page, Off-page, technical

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