The Outrageously EASY Way to Get New Customers

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[projectbiohackedjeff]

This man is a savage lately, just smashing out fire business content. I legit don’t even watch anyone else’s stuff lmao

[rdherps]

Everytime im struggling with a business issue, I just go to youtube and see Alex answering my exact problem. Thanks brother!

[danielbaarns]

I did the gift card method for Christmas. I operate a mobile detailing business in Sacramento and sold 61 gift cards. (They expired 3 months) and I detailed 86 vehicles in the first 90 days of the year. It's my birthday in July so I'm going to do this again but with a 60 day experation.

All that to say. Implement it. Now I want to try the 2 other things he talked about and see how many more clients I can acquire and retain.

[jamesyancharas]

Three days inbetwen felt too long for maximum parasocial addiction. I recommend every day uploads

[abdul-azeezhenry]

I can't believe this content is available for me HOURS of stress trying to figure out how to get referrals!

[checo]

At timestamp 15:20 you asked which of the sales tactics Im planning to implement. I paused the video and asked MY ONE AND ONLY CLIENT if she knew anyone who could use a website and boom! It was an instant referral. (Note to myself: I gotta act on any advice I feel would work for me) love ya Alex 🤝

[chrisk]

who else generally listens youtube podcasts at 1.5 speed and hormozi at 0.75?

[anna-gtqt]

good content !! I’d be retiring or working less in 8 years, and considering this financial recession, Im deciding to begin taking up skilled trades. I’m curious to know best how people split their pay, how much of it goes into savings, spendings or investments, I earn around $120K per year but nothing to show for it yet.

[pekkauser]

I'm a simple man. I see Alex Hormozi video, I click.

[disciple]

10:42 "It's free, calm down." 😂LOLOLOL

[taylorcoombs]

We do this and it’s great at our medspa. Bring 3 new friends to us and get Botox for free. We acquire 3 patients who on average spend $1200 a year and we spent maybe $200 to acquire. Then we tell the new friends they can do the same thing next time bring 3 other new friends. These videos are great thanks Alex

[PereSportif]

I haven't finished watching the video but I INSTANTLY implemented the "refer someone and get paid" in my skool community. Let's goooo

[HighPeakEducation]

Studying for my Hormozi University MBA. 😂

[MrBLions]

My dad and I run a flooring and interior business. He's been surviving for 30 years purely on word of mouth.

I could use the Rainbow vacuum style of referral where the customer posts a picture of the finished product on socials and they get $100 off the bill.

I could also use the 90% gift for a friend around Christmas.

Definitely at my next sale I will ask "who do you know that would like to transform a room in their home?"

[jonathanrosales]

Alex really is a common sense genius!!

[Aidas_Li]

Finishing leads book. Eye opener and I do like it that is written for the kids, a grown up kids. 😂

[GeekyMoo]

All of these are genious but I literally just changed my CTA to get my first 5 free customers from "do you know someone" to "who do you know...". Thanks man.

[jeremyashcraft]

Alex is THE MAN. Nobody is offering more value then him on YouTube. Thank you Alex!

[davidadamson]

This is GOLDEN 🔥 Alex! Thank you for blessing our lives with rare business gems like these. Thank you very much.

[chrisgore]

I for sure will be implementing all of these sometime within the next 30 days and throughout the year. Just working out how to make it fit my company. I’ll be rewatching this many times to learn how! Thanks Alex for providing this invaluable information! I have a local event this weekend that could benefit from this!