Getting To Yes is a Bad Negotiating Strategy - Chris Voss

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Dave Bookbinder goes Behind The Numbers with Chris Voss, Former FBI Negotiator and CEO of the Black Swan Group. Chris is also the author of the best-selling book: Never Split The Difference, Negotiating As If Your Life Depended On It.

In this brief clip Chris busts the myth that we should strive to get to a "yes" in negotiations, and why getting a "no" is more powerful.

Avout Dave:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth.

Dave is a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of the #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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