What The Average AUDIENCE RETENTION Is On YouTube

In this video, you will find what the average audience retention rate is on YouTube, according to several reports, including Databox.

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[SkateboardingWithYerDa]

7 second short: 300% average retention
12 second short: 87%
5 min long form video: 3% 😭😂

[uptown]

I watch nearly every high-effort video to the end. It’s just a matter of respect for the creator.

[AlexNexton]

Couldn't make it to the end of this video. But I enjoyed the 30% I watched 😅

[JustDommmmm]

When I started making videos a month ago my Retention Rate was at 12%. It’s been going up a little more every time. Last video hit above a 21% Retention Rate. Hoping to have my latest be even higher. It’s all a learning process though.

[CelestQB]

I make videos at a minimum 10 minutes or longer. I have 21 videos on my channel. The audience retention for any of those videos ranged from 30-50% had 2 at 50.1% a few at 45% and higher

[Kaupenjoe]

On my Minecraft entertainment videos I get around 60%, on my Minecraft Modding Tutorials it is around 10 to 20% - highly technical tutorials are just not a thing most people will just casually watch, but those that do watch are insanely positive about it 🙂

[memesDT]

I have 80% to 95% in my shorts of 40 to 50 seconds long, but I just receive 1000 views, and dont know I used to receive millions 😢 I'm really frustrated

[Alzorath]

This is one of those statistics that it's important to distinguish between 'average' and 'good' - the average is going to be low because if you're going by every video on youtube, there's going to be a lot of 'just one part', 'clickbait', and 'bad fit' video picks that drag it down drastically - average around 30% is entirely believable, but the goal for "good" should be 75-80% for hyper-niche videos, 60-75% for more broadly consumed videos, and 40-60% for audience ambiguous videos. At least those are the standards I use for looking at my video performance - deviations from that meaning there was either something wrong with the video itself, or something wrong with the way youtube understood the video for distribution.

[Sweaty_Memer]

After some time and a calculator, apparently half way through all my videos and shorts combined my average audience retention is about 39%

[dydgervr]

45~60 depending on which video. But I started a month ago and I'm still practising how not to be boring at all while talking.

[mariecheletv]

50% makes me feel bad bc none of my videos has hit that... 30% makes me feel better lol I try to incorporate things I see hopefully I will eventually get some good momentum and keep improving 😀

[rtfiscoolV]

My average is usually below average but I’m working on it :)

[weeklyfascination]

I have some videos that have 99% retention. Those videos are 2~3 min with high production value and fast-moving stories or lists.
Longer videos often get 33% retention.

[MikesterRO]

mine is around 30% on long form videos (lately they're around 4-6 minutes long), as for shorts, between 80% and 120% (all are 15sec long). I still have a lot to learn about keeping the attention but im confident i will improve!

[speedmanplays]

So far, my videos for Civilization 6 (strategy game) float around 1:15 retention whereas my Rocket League videos is almost 1:30. The fun thing is having two games to build a community from. Shorts have been a core part of learning how to build my channel.

[mvh-]

I think I average around 37-38% to about 45-49% so not great but I’m working hard to improve that

[Maraksot]

I primarily make tutorial and product review videos (I think noting the type of content being made is important) that are on average around 10 minutes long, some shorter some longer, and my typical retention is around 30%.

[Xbox_Nation]

Between 30-70% dependant on the video and length! Still trying to nail down content type and finally upped my microphone quality alot

[theclassicfightschannel]

60 - 70 but my current video is 88 I’m very pleased with that 👊 I have had 1 or 2 above 100

[Official_RetroMania]

Mine is around 15-20% depending on the video. On my newest short video it is 68% what is so weird but makes kinda sense, it's a video under 60 seconds.