HOW CHAT GPT A GAME CHANGER IN MARKETING

HOW CHAT GPT A GAME CHANGER IN MARKETING

ChatGPT is a member of the Generative Pre-Trained Transformer (GPT) family of language models, is an artificial intelligence (AI) chatbot developed by OpenAI and released in November 2022.
It is built on top of OpenAI's GPT-3.5 and GPT-4 families of large language models (LLMs) and has been fine-tuned (an approach to transfer learning) using both supervised and reinforcement learning techniques.
ChatGPT launched as a prototype on November 30, 2022 and garnered attention for its detailed responses and articulate answers across many domains of knowledge.
Its uneven factual accuracy, however, has been identified as a significant drawback.
In 2023, following the release of ChatGPT, OpenAI's valuation was estimated at US$29 billion.
As a language model, ChatGPT can be a game-changer in marketing in several ways.

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