Advertisers React to Pepsi's 2008 Logo Redesign | Ep. 2

The Arnell Group's redesign of #pepsi's logo in 2008 was interesting to say the least. In a document that surfaced online you can see just how Pepsi's brand new logo came to be. And it's a JOURNEY. Watch as Travis and Keith break down this iconically bad document.

Sources:
Envato Elements
Wikimedia Commons
Mental Floss

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[EXPRES_LINKY_S]

Gravity is crucial
Geomagnetism
In the human genome
We will find your logo

[frank]

The designer was trolling the CEO's and they fell for it. Haha!

[altervoid]

To be honest the document make sense but I have no idea why the f*ck did they think this far for a logo.

[_Iscream]

If I was the lead of advertisement and saw them presenting that document, I would have stopped them early on and asked, ‘ok, so I see all these fantastical things you’re talking about, but how is that going to make our product more appealing to customers?’ I do like the new logo design more, as it’s more dynamic and reminiscent of flowing liquid. However, it certainly was not worth $1 mil, and it shows a clear divorce from the average mindset of a consumer.

[andrewhanson]

The "new" Pepsi logo is an apocalyptic tidal wave against the red sky of doom.

[tigerkat]

If they fail to see it








*are they even human?*

[captnjaygreybeard]

I like the older logo with simple white wave in the circle.

[videonut]

I don't like Pepsi's current Pac-Man-like logo. Wocka, wocka, wocka! The 1970s logo is the best, in my honest opinion.

[SUPERWIND]

I do like the font and how the e has a nice swirl.


However, I wish they were a bit more creative with the logo.

[AlphaPizzadog]

everyone is saying it isn't worth it but also that the logo is better now. idk guys, i think at this point you have to start figuring out how to think like whoever made this presentation. forsake your sanity, who really even needs it in current year with what's going on?