BMW on Designing The Future – Autofocus Episode 10 with Dr. Hamid Haqparwar

preview_player
Показать описание
In the tenth episode of the Autofocus Podcast we are joined by Dr. Hamid Haqparwar, Managing Director of BMW Group, Middle East. Dr Hamid's colourful career is a true testament to his 'blue-blood' claim. Having started as an intern, in Germany, at BMW Headquarters, Dr. Hamid spent a year with BMW, pre-graduation, before taking on his first role as a Market Development Manager in 2006.

We move on to the evolution of BMW; having climbed up the brand's hierarchy for almost over a decade and a half, Dr. Hamid is suitably placed to discuss what the next decade for BMW will look like in comparison. From creating the first full-electric premium car to their adaptive approach to the workforce, he speaks on how the extensive achievements of the brand in the past 10 years are an indication of what BMW has planned next. Later in the episode, we go on to touch on what the future may look like for the dealer/importer network and consumers in the region.

Of course, we speak on autonomous driving as a part of our winder conversation on CASE/ACES. Dr. Hamid shares with us BWM's answer to these 'mega-trends' and how the two dominant mobility trends are being, and have been, addressed. BMW is also engaging an emphasis on its partnerships with technology companies and even OEMs. Dr. Hamid explains how BMW's joint R&D with OEMs such as Daimler and JLR are essential in the disruptive & fast-paced world we are currently in.

Finally, Dr. Hamid shares his excitement around the overhaul of the upper-end of BMW's portfolio, his admiration for the tech-savviness of consumers in the region and which car from the line-up he's looking forward to driving next.

- Full Episode

- Listen Now 🎧
Рекомендации по теме