The power of purpose in business - keynote

Keynote speech at the CSR Lebanon conference by Mallen Baker on the Power of Purpose in business.

Covers why businesses should have a purpose, and why purposeful business is different to old-style corporate social responsibility. What it looks like when a company has a business purpose that genuinely dictates how it behaves in the marketplace. And why purposeful businesses are effective change agents to address issues like climate change and generally to change the world for good.

Twitter, Snapchat, Instagram: @mallenbaker

[SisterEden]

I really like the examples of the London tube, Southwest, and Patagonia. I didn't quite get the searing meat example and how that related to the rest of your talk. I understand that everybody believed something that was incorrect, but I don't understand the connection to your topic. Congrats on the great turnout for your talk! -- Lori