When selling at a big company is harder than selling at a startup! (B2B Software Sales)

I actually think this is an underrated point and it often comes to the surface when I talk to individual contributors who have been at big companies.

One of the biggest problems that individual sales people have when they work at bigger companies is they'll complain to me and they'll say it's harder for me to sell this customer through our internal processes than it is for me to sell the customer.

And I think that's just an interesting dynamic that you particularly see within larger organizations is you might be trying to buy from them, but they are really hard to actually buy from.

#b2b #softwaresales #enterprisesales