AdsWisard Google Ads Course - Ep20 Keywords - How to Put Keywords in Google Ads

AdsWisard Google Ads Course - Ep20 Keywords - How to Put Keywords in Google Ads

Adding keywords in google ads is itself an art. In this video, I'm going to discuss how to add keywords to google ads.

Types of keywords Put in Google Ads

When your ads appear in search results for terms that are related to the meaning of your keywords but do not necessarily contain the exact terms, this is known as a broad keyword match. This kind is the default for Google Ads and functions best with intelligent bidding. Your keyword should be written out in the syntax.

A phrase match displays your advertising in queries that contain your keyword or more specialized variations of your keyword. Your keyword can have words added before or after it, but not in the middle. The proper syntax is to enclose your target word in quotation marks, such as "keyword."

The opposite of a broad match is an exact match, where your advertising only appear in searches for the same precise meaning or intent as your term. This can include accents, misspellings, abbreviations, singular or plural forms, and misspellings.

Negative keywords enable you to focus on targeting the correct users by excluding your advertising from certain queries. Although not for the precise search you entered, your advertising will appear for related terms.

If you follow all my practice sections, you will be able to create your own professionally set-up Google Ads account at the end of this course and launch your campaigns to see the first results. I will go with you along the way and help out if you have any questions.

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WHO THIS COURSE IS FOR:
✔️ This Google Ads course is ideal for people looking to make money freelancing from home
✔️ If you are already freelancing, Google Ads Skill can be a great addition
✔️ This is ideal for people looking for a six-figure income

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