Last season's rewind - EVENTS

LATEST SEASON'S REWIND: EVENTS! 🥂

The first half of this year has been packed with shared emotions, and passionate collaborations.
Let’s bring you up to speed on some highlights from hashtag#HopscotchSeason (formerly SOPEXA) at thrilling global events around the world 🎉

📍 London 🇬🇧 - What better way to engage and recruit younger, wine-curious, trendy consumers than the InterLoire | Vins de Loire's festival? A 2-day bespoke festival in East London, near Victoria Park transformed it into the place to be! Virgin Wines partnership and full venue branding exuded immaculate Loire Wines vibes, engaging influencers and consumers who reveled in live music, masterclasses, workshops, and wine pairings! This successful made-at-hashtag#HopscotchSeasonUk festival led to more than 3,000 visitors and bottles sold. Loire wines are definitely the go-to drink for hip social occasions! 🍷

📍Lyon 🇫🇷 - hashtag#HopscotchSeasonFrance was present at the 8th edition of the Lyon Street Food Festival working with hashtag#EuropeHomeofCheese to promote European cheese on digital platforms and IRL, making this festival THE emblematic street food destination for consumers. It drew foodies to the festival esplanade for culinary tastings and masterclasses at the Kitchen Lab. Our classes were led by famous chef François Robin, selected Best Artisan of France (Meilleurs ouvriers de France)! 🧀 Workshops, live concerts, and irresistible hashtag#cheese platters were part of the fun, as we kept the energy going with engaging (and dare we say cheesy?) content across digital platforms before, during, and after the festival.

📍Düsseldorf 🇩🇪 - hashtag#HopscotchSeasonGermany made its mark on the hashtag#GourmetFestival, making sure French products and Taste France stood out from more than 200 exhibitors. Our teams promoted not only French hashtag#food & hashtag#beverage but transformed the experience by letting consumers to discover the French way of life. From delicious beef, jam, and fruit to gorgeous wines, the 100k festival participants got a taste of French Arts de Vivre by relishing in the atmosphere of inspired by the iconic French Bistro & Bar. 🍻

📍Beijin 🇨🇳 - French products were at the French House event, under the Taste France brand. The ambition was to renew the offer of an innovative and immersive experience for Chinese consumers. hashtag#HopscotchSeasonChina adapted the French House to the DT51 shopping mall and, through a creative partnership with Madame Figaro, elevated the French Arts de Vivre experience by blending gastronomy and artistic culture. hashtag#Lifestyle bloggers hosted an exclusive perfume workshop, where guests explored iconic fragrances while learning insider tips and stories. This strategic collaboration highlights our commitment to offering immersive, curated experiences that resonate with a discerning audience, amplifying French culture's impact in China. 🥐

Taste is our pleasure, and we have made it our job.
hashtag#Festivals hashtag#Events hashtag#Food hashtag#Beverage