The Prospect Theory | Understanding the emotional impact that is Loss Aversion | CogSciFacts

Ever bought something you didn't really need and then found it hard to let go? Welcome to CogSciFacts' exploration of 'Loss Aversion', the human tendency to fear losses more than we value gains. Join us as we delve into this key principle of behavioral economics and understand its surprising effects on our daily decisions.

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Music: Ran the Man - Us and No Others