Snapdeal's Rise, Fall, and Phenomenal Comeback: The Inside Story

In this video, we take a look at the rise and fall of Indian e-commerce giant, Snapdeal, and its recent comeback.

In the early 2010s, Snapdeal was one of the fastest-growing e-commerce companies in India, quickly becoming a major player in the industry alongside competitors like Flipkart and Amazon. However, by the end of the decade, Snapdeal was struggling to keep up with the competition and was on the brink of collapse.

In 2017, the company's co-founders decided to pivot the business away from its original model of being a direct competitor to Flipkart and Amazon, and instead focused on becoming a platform for small and medium-sized businesses to sell their products online.

This decision proved to be a smart move, as Snapdeal's focus on the tier-II and tier-III cities in India helped the company to differentiate itself from its larger competitors and gain a loyal customer base.

As of 2021, Snapdeal has made a significant comeback and is once again growing rapidly, with over 500,000 sellers and 10 million products listed on its platform. The company also recently announced a major investment from SoftBank, which will help to further fuel its growth.

In this video, we'll take a closer look at the challenges Snapdeal faced, the changes it made to its business model, and how it's managed to make a comeback in the competitive Indian e-commerce market. Whether you're an entrepreneur or just interested in the inner workings of the tech industry, this video is sure to provide insights and inspiration.

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