Why Video Marketing is SO Important - Ask EZ

Have you noticed how people are glued to their screens watching videos these days? It's no surprise that video marketing has become a game-changer for businesses. Here’s why incorporating video into your marketing strategy is essential, and how you can do it, even if you're camera-shy or think it's too complicated.

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🎥 The Power of Video - 0:16
Let's face it, people would much rather watch a video than read a lengthy article. It's just more engaging. In fact, having video on your site can significantly boost engagement rates. According to recent statistics, online video is projected to make up 82.5% of all web traffic.

🌐 Increased Visibility - 0:33
One major advantage of video marketing is that it gives you another chance to be found online, especially on platforms like YouTube. But here's the thing - many businesses shy away from video because they don't know where to start. That's exactly where we come in.

🛠️ The Challenge of Video Content - 0:48
Creating video content is undoubtedly more complex than other forms of marketing. You need a script, the ability to edit, and a level of creativity that's not necessary for a social post or email. It's hard, time-consuming, and let's be honest, not everyone wants to be in front of the camera.

😰 Overcoming Camera Shyness - 1:02
I get it, being on camera can be nerve-wracking. Even if you're great in interactions, it might not translate well on screen. But trust me, the benefits far outweigh the negatives. People feel a stronger connection when they can see and hear you.

💡 EZ Solutions for Video Creation - 1:14
Now, let's talk solutions. There are simple ways to create engaging videos. For instance, you can start with flat images and animate them in your hero image. Including stock video can make it more engaging than static images. Own your camera! You don't need fancy equipment. Just talk to the camera, hit record, and then stop. Your iPhone can handle the rest, including basic cropping.

✂️ Editing and Beyond - 1:37
Having good editing software can make a world of difference. But you don't always need a camera. Zoom video with screenshare is an excellent way to explain something or teach without being on camera. Video testimonials can be much more impactful than written ones. And there are easy ways to incorporate video into your site, like recorded webinars or product training sessions.

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Don't worry, there are plenty of beginner-friendly tools out there to help you get started with video marketing. So, if you're feeling overwhelmed by the thought of creating videos, remember that we're here to help. Let’s talk about video marketing for your business and how we can make it EZ.