How to unleash the power of 40,000 teammates | Paloma DeNardis & JP Elliott | Talent Connect 2019

What if your teammates were true brand ambassadors? Come learn how DICK'S Sporting Goods energizes their teammates, builds a culture of recognition, and unleashes their employer brand through LinkedIn. During this session you'll learn: 1) How to gain buy-in from leadership, legal, communications, and marketing. 2) How to break the budget barrier. 3) How social media can accelerate positive and lasting culture change.