Lawrence and Nohria’s Four Drive Theory | VCE Business Management Unit 3 AOS 2

In this video, we explore Lawrence and Nohria’s Four Drive Theory, a key motivation theory in VCE Business Management Unit 3 AOS 2. The Four Drive Theory explains that human behavior in the workplace is driven by four key motivations: the Drive to Acquire, the Drive to Bond, the Drive to Learn, and the Drive to Defend. We’ll discuss how businesses can design strategies to satisfy these drives and keep employees motivated and engaged.

What You’ll Learn:

Overview of Lawrence and Nohria’s Four Drive Theory
The four key drives that motivate employees
How businesses can address the Drive to Acquire, Bond, Learn, and Defend
Real-world examples of the Four Drive Theory in action
Benefits and limitations of using this motivation theory in HR strategies

Study Notes & Practice Questions:
Check out the study notes and practice questions below to reinforce your understanding of Lawrence and Nohria’s Four Drive Theory and how it applies to business management.

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