Why is NO ONE talking about this? Here's a BETTER social media strategy for 2024.

Why is no one talking about this? Here's a BETTER social media strategy for 2024. (↓Open for more!)

This video covers my social media strategy for 2024 that prioritizes my mental health, long-term success, and sustainability.

After burning out trying to implement the "content machine" strategy, I found a BETTER approach to social media that prioritizes profitability, creator well-being, and simplicity.

Watch this video to know the 6 shifts I'm implementing that I feel ALL creators should consider when developing their social media strategy for 2024.

♡ What's in this video:

00:00 Dangers of Content Machine
01:08 Tracking Metrics
02:46 Action-Based Scorecard
05:50 What happens if you don't hit your goal?
07:29 Adapting the Scorecard
09:00 Focus on One Platform
11:16 Taking the Pressure Off
11:45 Vibe Over Niche
12:32 Dangers of Niche
14:03 How to Be Irreplaceable
15:41 My Vibe Strategy
18:05 Permanent Content vs. Vanishing Content
20:27 Integrating Unpredictability
22:30 How Glo 2-3x Her Sales
24:47 Permission to NOT Follow a Schedule
26:27 Keep Things Lean
28:35 What are you willing to sacrifice?

♡ 12-Week Year Book:

♡ Creators Mentioned:

Follow Glo Atanmo!

♡ Products:

♡ YouTube Optimization Tools I Use:

Use “vanessasbuddy” to get 20% off all licenses

♡ Stay Connected:

[judymyers]

Key to success is to give your viewers content they want to see. It's like running a business, fulfilling people demands will bring you a lot of money. And when the growth becomes real, you can consider hiring people to help you run your channel more efficiently. The most difficult part is starting and growing of course, but patience and hard work (with a little bit of Famester to help) will always pay off at the end. Good luck to everyone, I really hope you are all going to succeed one day.

[mon]

I literally only found out about you a month ago because another creator was talking about how so many creators had left Instagram. Shortly after there was this buzz around you because of your return, so it seems I found out about you right on time! I'm glad I found you during your more authentic era. Loving the content you've put out since you've been back. Thank you for what you do ⛅💜

[thetonirayway]

Silent subbie but I felt compelled to leave a comment today! I too have just recently read the 12 week year. I am 4 weeks into my 12 weeks. This book is LIFE CHANGING and it seems it has given you the same peace of mind. You are absolutely right, there are things that are simply out of control! Just removing that pressure alone allows you to breathe freely! I am really glad you did this video! More people need to know that trying to work 23 hours a day everyday is not the way to live! We can all reach goals, still have balance, and avoid burnout!

[theVersatileGamebox]

I was so focused on growing on all my platforms, YouTube, IG, and Facebook. Since I seen this video, I'm focusing on YouTube. I'm going all in, the only people that believe in me is my God, my mom, and a few others. This makes sense and I do have that book, the 12 week in a year. I'm not giving up, I'm going to continue until I reach my goals. This is very helpful, thank you.

[thefalliblemanpodcast]

Notion Goal Setting Video Please. I am glad you took off the needed time, but so glad your back!

[dsuthapong]

I LOVE! the new, calmer, more mature version of you ❤❤❤ You were already awesome back then but now you are even much more awesome! Happy to see you back 🥰

[rise.with.regine]

Can we just take a moment to appreciate how EPIC the visual representation of you explaining your scorecard is? My jaw literally dropped and I'm not even 4min in. LOVE THIS SO MUCH! Cheers to more creative freedom and less chasing metrics! 😍👏🏼

[VanessaLau]

What shifts do you think you'll be making in your own social media strategy this year? Comment below and let me know! PS: It's definitely been quite the adjustment being back on social media, but I'm excited to see how things will unfold in the next couple months! :)

[zoefelice]

its crazy how much buzz the 12 week year has gotten! I also came across that book at the beginning of the year to maximize efficiency, discipline and creativity. I love how the creators I feel aligned with are also talking about this book. so encouraging and excited to see how we all grow <3

[TAZAKEY]

Often with social media strategy creators, it can just be a large echo chamber of "post more often", "niche down", and "consistency is king". I really appreciate how the insights in your video are unique and balance out some of that mainstream advice. There is so much value in this video - I found myself critically re-thinking my own approach to content.

I'm thankful to the algorithm for suggesting your "Why I Quit" video on my homepage. I just binged your last three videos and hungry for more. Thank you 🌞 !

[donnamariejones]

I read the book, 12 week year and would like you to do a video on How you use “Notion” please and thank you so much for all you do and your transparency… You are an amazing person Queen 👸🏽 and I am so happy you shifted for the betterment of your overall well-being.

[feistyfrogg]

I love this for so many reasons. As a consumer, if I’m being bombarded with emails, for example, I end up not reading them and eventually unsubscribing. It’s too much! If someone emails occasionally and with valuable content, then I’m all in! If we could also get creators to stop doing lengthy sales pages with no prices too…That would be great. Be upfront, genuine and value your customers time too.

[bluefinch]

I really appreciate how you're considering mental health and burnout and choosing a sustainable approach. I have a tiny following, but I got some burned out that I left for an entire year too, and I dreaded coming back. Now I'm having fun with my content and finding ways to make it easier vs. a grind. Thanks for being a breath of fresh air in this space! IG is not designed to promote mental health, and it's up to us to protect our well-being without taking things too seriously.

[missejlouie]

Yes!! Please give us all the notion boards for personal life planning ❤❤❤ been loving your videos, they are SO valuable!

[KylaBeland]

From a silent follower and a creator myself, THANK YOU VANESSA! I couldn’t agree more to your first video back and this video! I want to continue to make ENOUGH to live the life I dream of, not more with more responsibilities. I love love love the strategy you talked about in this video and it empowered me to implement it myself 💛

[JoanaGalvaoDesign]

Yes to the Notion video!!! (And happy to buy the template too!!! Loved the other two I’ve got from you!)

[LifeWithBethandCourt]

This is my favorite video of yours so far!

As small content creators, we were joining all the master minds, and paying for training from the big companies/brands (some of which you showed on screen) and it felt like we could NEVER keep up, and were always spending more money because "that's the way you had to do it."

We spent a year shutting out what everyone else was doing, and got creative with what felt fun and exciting for us to make, but was also still relevant to our audience. We launched a vlog, and our engagement, followers, and brand deal offers went through the roof. (we also stopped tracking metrics at this time too, and it was SO freeing)!

On a personal note, I have really be struggling with my health recently, and this strategy makes me feel inspired to focus on what I can control toward my goal of being the healthiest version of myself. ❤

SO 👏GLAD 👏YOU'RE 👏 BACK 👏

[propertystories]

In a world where everyone is trying to get more, do more, earn more, it's a refreshing feeling having you speak about slowing down and really focusing on what matters ie you. If the creator falls, everything falls like a domino.

I've been struggling with the appear everywhere part too and the drop of quality of life is real. I will be focusing on videos; ie short and long form. Dropping text + image post.

Thanks for sharing and the tips Vanessa. Not many people especially a guru dares to admit that they've changed and declare their direction so boldly to the world too!

[mistahdieu]

So glad to see you back online! I started following your content strategy and I’ve already grown my channel to 135 subscribers :) thanks for the tips and advice - especially vibe over niche!

[JennyLuYoga]

Thank you for being so real! I am so grateful I found you at this point in my content creation journey. I’ve only just reached 14K subs on YT and already started to feel overwhelmed with trying to balance my in-person classes which I love to teach and running a solopreneur business. Looking forward to learning more from you 🙏🏼