How Advanced Analytics Helped a Leading Life Sciences Company Boost Prescription Share

Contextual data management and advanced analytics can help life sciences companies uncover deeper, actionable insights that aid strong business outcomes. Shalini Madan recounts how a life sciences company used this approach to reverse the decline in prescriptions with data-driven marketing, leading to increased prescription share.

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About Indegene

We are a digital-first, life sciences commercialization company. We help biopharmaceutical, emerging biotech, and medical device companies develop products, get them to the market, and grow their impact through the life cycle in a more effective, efficient, and modern way. We bring together healthcare domain expertise, fit-for-purpose technology, and an agile operating model to provide a diverse range of solutions. These aim to deliver, amongst other outcomes, a personalized, scalable, and omnichannel experience for patients and physicians. It’s what drives our team and our purpose to enable healthcare organizations to be future ready.