Are you wasting money on holiday ads?

Learn how to rank your products higher on Amazon with actionable PPC strategies. Dan from AMZ Elite joins Steven Pope to share insights on keyword ranking, campaign optimization, and boosting sales during Q4.

Get expert advice for small and large brands, including real-world examples like Himalayan salt and supplements.

Topics covered:
⤷ How to stop overspending and start converting during the holiday rush
⤷ Tactics to capture the attention of last-minute shoppers
⤷ Secrets to staying ahead of competitors in the busiest time of year

#AmazonPPC #HolidaySales #EcommerceTips #PPCAdvertising #AskMyAmazonGuy

Timestamps:
00:00 – Countdown
10:06 – Live with Dan from AMZ Elite: Guest Introduction
11:19 – Holiday ACOS Trends and How to Assess Performance
12:43 – Dan’s Background in Amazon Selling and PPC
13:59 – Competitive Keywords: Success with Himalayan Salt and Supplements
16:12 – How to Structure PPC Campaigns for Bottom vs. Top Funnel
19:04 – When to Start Investing in Top Funnel Advertising
20:21 – Using Complementary Products in Campaigns
23:06 – Best Strategies for New Product Launch Campaigns
25:29 – Improving Rank for Old Products and Understanding Buyer Intent
28:19 – Creating Halo Keywords and Optimizing Broad Match Campaigns
31:01 – Budget Management for High and Low-Search Volume Products
35:02 – Adjusting PPC Bids Based on Data and Trends
37:08 – Avoid Over-Tinkering with Campaigns: Let Data Build
39:11 – Handling Variations: Color-Specific PPC Keywords
42:07 – Strategies for Coming Back After Going Out of Stock
45:10 – Suppressing Buy Box to Protect Rank When Out of Stock
47:49 – How Often to Optimize High and Low Volume Campaigns
50:27 – Tracking Keyword Rankings and Making Informed Changes
54:44 – Addressing Discrepancies in Metrics Like Clicks vs. Page Views
57:40 – Running Discounts in January vs. February: Strategies to Avoid Lulls
59:43 – PPC Strategy for Low Inventory Levels
1:02:06 – PPC Clicks Without Sales: Identifying Relevance and Buyer Intent

[kaimanacoyaso]

Thank you guys ! You have a new subscriber. I will be following along

[m.safakoncu]

One of the best PPC AMA's I watched in this channel so far. Most of them are good but I find this one very useful. Daniel Head gave some fantastic information and tactics in this video. Thanks Kevin for hosting this as usual and bringing Daniel to this episode and thanks to Daniel for sharing precious information with us.