What You Need to Know BEFORE Building a PERSONAL BRAND

00:00 Intro
09:06 Not Every Business Needs to be Marketing with a Personal Brand
11:57 Boundaries are Harder to Enforce with a Personal Brand
14:13 There's Key Man Risks Involved with Personal Brands
16:18 It's Harder to Delegate with a Personal Brand
19:15 Communicating Your Value is Easier When You Lead with a Business Name First
26:00 Comments

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#PersonalBrand #PersonalBranding #BuildingaPersonalBrand

[shelbymerryweather]

Dropping facts!! No one warned me about the shift from "Shelby" to "Shelby's Team"

[AminataYKanu]

This is so true. I worked for Jo Malone, and when she sold to Estee Lauder she lost more than her business. She lost her name and she's not been able to regain her name. Her new business has not had the same success.