[Food & Beverage] Löfbergs brings people together with coffee giveaway challenge | JCDecaux Latvia

During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.

The showcase was re-filled once an hour and all 1200 packs of coffee were given away during the 4 days of the festival.