How To Measure ROI Of Social Media

How To Measure ROI Of Social Media

Social Media ROI is arguably one of the hardest to measure in digital marketing. It's hard to tell how much you can earn from a single Instagram post, or if a Snapchat can boost your sales numbers.

According to Convince and Convert more than 41% of businesses don't even know if their Social Media efforts are actually paying for themselves. Social Media ROI isn't always easy to identify, but it's not impossible either.

To track your returns you need to understand what Social Media ROI is, it's relevance to your business and how to effectively measure it. So what is Social media ROI?

ROI, or Return On Investment has it's roots in business and finance. It's used to identify dollar returns on dollars invested. It's to identify what you'll get back from the time, efforts and resources you commit to Social.

For social Media you want to understand the amount of return you get from all your Social Media marketing initiatives. This means you have to understand how much you invest in your Social Media efforts and how much money your Social Media achievements are worth. By understanding your Social Media ROI, you'll be able to avoid wasting time on social efforts that just aren't working, you'll be able to channel where your energy is most needed and you can which Social Media platforms work best to give you the best bang for your buck.

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#howtomeasureroi #socialmediamarketing #socialmediaroi

[biteawaytvinternational]

Awesome download. Thanks for sharing and make it easy.

[kikssharma]

The spreadsheet has been moved. Is there a way to download them? I'm probably looking at this video 6 years later. The information is awesome Marely

[MorningJoyLP]

This so great Ma'am
I really appreciate your expertise and simplicity however the pages for the calculator spreadsheet and metrics seem to be missing kindly help please

[Garywinchester]

Great job explaining ROI! Honestly at first I was thinking you were going to explain it just like every other marketer but you surprised me when you talked about secondary metrics. Nice! I plan on checking out your downloads! Thanks for sharing this.

[NickyPasquier]

Hi Marley, you're absolutely right most small businesses I know just post what they think is interesting without really considering (a) if it is relevant (b) if it aligns with their overall brand message and (c) how to track the ROI. Great video!

[andresperez]

You have such a kind and welcoming personality. Thank you for the knowledge!

[RomanRyder]

You are the social media guru! Keep up the great work!

[millerpropertybrothers]

Great information! Analytics are the key!

[RetireCertain]

Wow, excel is way more versatile then I ever thought. Thanks for the awesome advice and keep up the exceptional work. :)

[pankajsharma-myur]

Hi... I did ot get that spreadsheet... I have received your mail but could not get that sheet. Please help.

[devonfanning]

Thanks Marley. This is amazingly helpful.

[TheBootstrapBoutique]

thanks for this great advice about how to track social media ROI!

[KingaGorski]

Ahh there is a formula for just about everything, isn't there! Didn't know you could track social media ROI that well. Nice vid!

[ItsRainingFlour]

I also absolutely love all your inspirational signs in the background!

[maxtosi]

I have been trying to download the calculator spreadsheet but very complicated? I registered sent mail I received your mail then another got lost can you help? thanks!

[donjohnson]

Love this info. Someone was just talking to me about this. Your info was of course better.
It was about a matter of ROI vs. ROE. (Return of Ego). Do you feel that egos interfere with the actual ROI and how do you remain objective when it comes to developing social media content?

Thanks for reading

[ItsRainingFlour]

Great video!!! I love your intro video montage!!

[elizabethmacleod]

Love seeing your vision board on the right ;) .... and so important to track everything... Thanks Marley!. Great video!

[SocialMediaLove]

Hi Marley! Love your video as usual. Would love to get the source of the first sate you give about the fact that only 41% of businesses know if their efforts pay or not. I would use it for a workshop I'm preparing. Merci!" ;-)

[Beautyandthefoodie]

Great information. I only spend money and most of my time on the social media accounts that produce the best results.