10 Ways to Track Your Marketing Campaigns (with Marketing Analytics)

Need stronger results from your marketing campaigns? Identify 10 ways to track your digital marketing campaigns including tracking marketing campaigns with marketing analytics.

Contents
0:00 Measure what's working so you can repeat successes
0:40 (1) Set a SMART goal (specific, measurable, attainable, relevant, and timebound)
0:48 (2) Identify target ideal client profile (ICP) and buyer persona(s)
1:12 (3) Determine if account-based marketing (ABM) should be used
1:21 (4) Define the buyer's journey
1:30 (5) Determine which leads to pass to sales vs. nurture
1:36 (6) Align sales and marketing with a service level agreement (SLA)
1:44 (7) Audit content and offers to identify gaps
1:52 (8) Create content and offers for each persona and journey stage
2:14 (9) Accelerate sales cycles with conversion paths and automation
2:20 (10) Build reports and dashboards to track metrics

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