WHAT IS A #MARKETINGAGENCY? | ALEPH-GLOBAL SCRUM TEAM ™

#marketingagency #digitalmarketing #marketing

Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a #marketingagency is, it can feel like you are staring into a digital maze.
Hi, i’m cally from the international institute of #digitalmarketing. Let’s find out; what is a #marketingagency?
A #marketingagency is a fairly generic term for a company that serves other businesses in one or more areas of marketing.
Often times, you’ll hear different terms thrown around to describe different types of agencies, such as marketing firm, or internet marketing service.
Historically, marketing firms tended to stick to 1 or 2 specific niches in marketing (e.g. Just seo or content), while agencies employed a variety of experts in different marketing fields so they could offer a more comprehensive service.
It’s safe to say they all generally refer to a company that provides marketing services to other businesses.
So, what do marketing agencies do?
Historically the ad agencies typically had a pretty specific set of services—ad creative and media buying primarily, but that’s not really the case anymore.
Most marketing agencies nowadays provide a variety of different services, and will often work with one client to fulfill a handful of needs—these can include:

● Digital advertising
● Creative design
● Web development
● Seo management
● Social media management
● Strategic planning and data analysis
● Media planning and buying
● Funnel building/management
● Copywriting—
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As you can see, agency work spans a wide variety of marketing specializations, and each agency is unique in the services they provide, and the philosophies and strategies they employ.

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