The Multiple Sources of Truth in Marketing

In our latest episode of the Drag&Drop podcast, the host Robert Katai discussed with Jess Bachman the importance of winning ad auctions in today's competitive digital landscape, based on Jess' insightful tweet about the two tests every ad goes through and the need for top-tier ads to succeed.

At one point in the interview, they touched on the issue of not being a single source of truth when it comes to marketing attribution.

Head to our channel for the full episode to learn more about how to outperform your competition with up-to-date advertising tactics.