Adapting to Changing Retail Landscapes: The Impact of Online Sales and COVID-19

Explore the evolution of retail models and the impact of online sales and COVID-19 on businesses like Vantage VPs. With a shift towards online platforms like eBay and Amazon, companies have been able to reduce overhead costs and reach a wider audience. However, the COVID-19 pandemic accelerated this trend as consumers turned to online shopping out of necessity. Learn how businesses navigated this changing landscape and adapted their marketing strategies to remain competitive in the digital marketplace.

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