How to Build a Social Media Team

As there is a need to add more members to the team in order to deliver a successful social media platform for the brand, one of the options would be to outsource these tasks. Even the successful brands which have a strong presence over the Social Networking sites (Facebook, LinkedIn, Orkut and Twitter) bear testimonial to a team of 2 or 3 members who have successfully delivered and performed well beyond expectations.

Considering all these factors, the activities of a team member can be differentiated on the basis of the 3 different phases which exist during the course of following. This proves to be a structured strategy for building a social media base for a brand. If you are looking at a smaller team size, the activities could be divided amongst three members.

For phase 1 (social media setup), it is essential for the individual to focus on understanding the dynamics such as age, geographical location, bracket of income, etc. of the target audience. This can be undertaken by one who holds an expertise in designing a profile for the brand on popular networking sites such as LinkedIn, Facebook, Twitter, Google+, etc. It would require the architect to have a thorough understanding of the market structure based on the strategy and product line to be offered, and also be in synchronization with the values and processes followed at the firm whose services are to be advertized.

Phase 2 (building a strong base of followers) would require the individual to display strong marketing and selling skills. This would be in continuity with the first step. After the target audience has been identified, the next step involves making the profile attractive so that a considerable number of fans and followers can be obtained. An already established brand has the advantage, as the brand would not face many problems in gaining a good number of followers due to its goodwill and reputation.

Phase 3 requires an expert who would be conversant with solving any queries both online and offline and real-time mode. This requires effective public relations skills. The social media is an extremely sensitive and quick mode of communication. Any discussion transpiring between both parties is bound to surface within minutes and spread across a larger audience. Handled with care, this could also become an advantage of spreading the word about the advertised products and services.