The What and How of Organization Design: An Introduction

When you think of organizational design, what comes to mind? Many think of organization structure, an organization chart, reporting relationships, management systems, work processes, and procedures. While these are part of organization design, they are not a complete definition. In this video and article, I define organization design from the stakeholder’s perspective. Everything stakeholders see and hear in an organization is part of an organization's design. Why? Because what they see and hear influences what they think and feel and, in turn, what they say and do or their behavior. And it is their behavior that creates the results.