Introduction to Mobile Marketing | Board Infinity

Fun Fact: 55% of social media engagement is on a mobile device. This week we are doing a 1 Hour live webinar on Introduction to Mobile Marketing with Coach Richa Chopra. She has done MBA in strategy and marketing from IIM Kozhikode & B.Com (Hons) graduate from SRCC (DU). With 9 years of Corporate experience under the belt.

The coach will teach features to design a mobile marketing campaign by using a business model. Step by step you will learn the following -

Mobile Landscape: Growth of the Internet and mobile users
Emerging trends: Audio + Video changing device usage, the rise of OTT and gaming through mobile apps
Evolution of Mobile Advertising & Marketing
Features in Mobile marketing campaigns
Mobile Marketing Channels
Opportunities & Challenges

Timestamps:-
0:00 - Introduction
5:08 - Things to discuss
8:14 - Mobile Landscape
8:31 - Large share and Large potential
13:02 - Mobile Apps
15:40 - Accessing Landscape
17:20 - Emerging trends
17:39 - Making the best out of mobile
23:46 - Influence by AI & channelized through by mobile
25:21 - E-wallets enables the increased transaction
28:24 - Mobile gaming trends
29:45 - New dimensions of mobile gaming
32:22 - Not just an urban trend
35:28 - Rise of ephermal & OTT content
38:09 - Mobile marketing for brands
41:33 - How great mobile is to deal with customers
46:38 - Different forms of mobile marketing
53:08 - Opportunities for brands
56:46 - Challenges of mobile marketing
1:01:22 - Learnings for the future
1:03:26 - Consumer engagement
--------------------------

Success in your career is just #OneCoachAway.

Say Hello to us on Social Media: