GroundTruth’s Ads Manager Best Practices Webinar [2021]

Best Practices Make Perfect: How to maximize your marketing campaigns with GroundTruth’s Ads Manager

Tune in for time-saving best practices to get the most out of your ad platform experience from the experts. Learn how to set up and manage digital ads based on real-time and historical consumer behaviors in four easy steps to kick-start or amplify your marketing efforts.

GroundTruth’s Ads Manager is the most sophisticated and easy-to-use location-based advertising platform on the market. Choose from hundreds of customizable options including audience, location, and weather targeting. Whether you're looking to increase your website traffic or in-store sales, Ads Manager is proven to get you there.

Agenda:
In this webinar, you will learn:

Key how-tos for optimizing your location-based digital marketing strategies.
How to create hyper local, stand-out digital campaigns across mobile, desktop, tablet and connected TV within one single platform.
Important success markers to look for in campaign reporting.
Tips on how to leverage GroundTruths self-serve platform, Ads Manager, to drive success for your brand or clients–did we mention there is no minimum spend required to get started?
Featured Speakers:

Casey Kole
Senior Platform Specialist at GroundTruth
Casey is a Senior Platform Specialist at GroundTruth. In her 2+ years on the Platform Team, Casey has partnered with self-serve clients across CPG, Retail, Auto, QSR and many other verticals. By providing tactical and efficient strategies, her clients have implemented performance based campaigns which have translated into increased revenue and achieved business goals.

Cynthia Serrano
Strategic Account Executive at GroundTruth
Cynthia Serrano is a Strategic Account Executive at GroundTruth’s Platform team. She has over 20 years of digital advertising experience including digital planning, buying, account management and sales. Cynthia’s focus is strategic partnerships that build brands and drive growth for clients in a variety of verticals. Using her extensive knowledge of the media landscape, she advises her clients on how to strategically incorporate location-based marketing into a well-rounded campaign that achieves overall business goals.

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