Is IT Cosmetics Still Worth Buying in 2024?

⬇️ Click SHOW MORE ⬇️ to see everything in the video. Hello beauties! 🌟 Welcome back to my channel! In today's video, we're diving deep into the world of IT Cosmetics to answer the burning question: Is IT Cosmetics still worth buying in 2024? If you're over 50 and looking for makeup that caters to your needs, this video is for you!

IT Cosmetics was founded in 2008 by Jamie Kern Lima with a mission to create makeup products that not only provide coverage but also offer skincare benefits. Over the years, the brand has grown exponentially, becoming a beloved name in the beauty industry. Known for its innovative formulas, IT Cosmetics has always prioritized the health of your skin, incorporating ingredients like hyaluronic acid, peptides, and SPF into their products.

Fast forward to 2024, IT Cosmetics continues to be a leader in the beauty market, especially for mature skin. Their products, like the iconic CC+ Cream, are packed with anti-aging ingredients and broad-spectrum SPF, making them ideal for women over 50. While IT Cosmetics may not be hyped as much on social media or seen at the front of makeup stores, its products are high quality for mature skin.

Today, we're doing a full face of IT Cosmetics for mature skin, featuring products designed to hydrate, protect, and enhance our natural beauty. In this video, I'll be testing a range of IT Cosmetics products, including the famous IT Cosmetics CC+ Cream, to see if they live up to their claims.

Join me as I apply a full face of makeup and share my honest thoughts on whether IT Cosmetics is still worth the investment in 2024. Get ready for an in-depth review filled with tips, tricks, and insights on how these products perform on mature skin. Don't forget to like, subscribe, and hit the notification bell so you never miss a beauty update! 💖

It Confidence In A Cream:

It Cosmetics Brow Power Micro Universal Defining Eyebrow Pencil in the shade Universal Taupe:

It Cosmetics Tightline 3-in-1 Black Primer Eyeliner Mascara:

It Cosmetics Naturally Pretty Essentials Eyeshadow Palette:

It Superhero Elastic Stretch Volumizing Mascara:

It Confidence In A Serum Gloss in the shade Self-Worth:

CC+ Natural Matte Foundation with SPF 40:

CC+ Cream Full-Coverage Foundation with SPF 50+:

Je Ne Sais Quoi Hydrating Lip Balm Treatment in the shade Love:

Glow with Confidence Sun Cream Blush in the shade Sun Warmth

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#itcosmetics #over60beauty #makeup

[LauraRaeBeauty]

What are your thoughts on IT Cosmetics? Any hits or misses? Let’s chat in the comments.

[carolpeterson]

I really appreciate reviews on older, but tried and true products or brands that rarely get talked about or demonstrated. New isn’t always better. I love the IT Bye Bye concealer but never see it reviewed when influencers are comparing undereye concealers. My favorite concealer for some time now has been the Catrice True Skin but the IT is special because of its full coverage without being drying.

[suzannegabrielle]

I have never been a fan of IT makeup and skin care. Nothing ever worked for me, but I love their brushes. I have quite a few and they have held up beautiful for several years.

[poohbear]

I am 62 yrs old and just started using it. It is the best foundation I have ever used and I've tired plenty. Will be my go to for life.

[nickimontie]

The first foundation I bought when I started paying attention to my skin earlier this year was the IT CC cream. I like it!

[crucitasquillace]

I’ve used IT for many years. I use other makeup and then come back to IT. It has become expensive. I used recently the Matte foundation and have used it a few times and find it to be drying. I even use a sunscreen that is glowy and hydrating underneath and then the pores show. So..I am not a fan of it. The one I like is the original foundation or the Nude one. The concealer I used for years then left and use others. It is a nice concealer BUT it is kind of thick. This review has made me want to pull out my IT items and use them again. Your makeup looks beautiful. Thanks for the review. ❤

[ingrid]

I started using IT cosmetics back when they introduced it on QVC. I have rosacea and I use their products.

[lynnewright]

Hey Laura, The only It cosmetics I've ever tried is bye-bye concealer and I love it.

[kimberlylovellette]

I have been using IT cosmetics for year's. The eyebrow pencil is the only one that will stay on my brows. Bye Bye undereye concealer is the only concealer that will cover my undereye dark circles. I also love their lipsticks and powder blush.

[MaryEllenAfter]

Good morning beautiful!! There are several products I love from IT Cosmetics. The Superhero Mascara has been my go to since it first came out. The eyeshadows are wonderful (unless you want a bold look), and I really like their new cream stick eye shadows. Enjoyed your video very much. Love you, Laura Rae...MaryEllen

[jackiemonk]

I love & use the Bye Bye Pores "white" powder.

[samantarizzi]

I love their brushes, their CC+ cream (the original), Bye Bye Undereye concealer, their powder blushes and eyebrow pencil!! What I don’t like as much is the mascara, it does elongate my lashes but it tends to clump them together, I also don’t like their creams as much because I have super sensitive skin and I prefer creams with fewer and more simple (essential) ingredients. I do like their serums and I absolutely love their Confidence in a Cleanser makeup remover! 😃 So all in all, still one of my favourite brands. ❤

[theFloridaDee]

I love the IT Cosmetics eyeshadow sticks! Love your videos! ☀️

[flowerpower]

This was different, I loved it, t.y.Laura👍👍💃💖💖🙏

[Lilacs]

I love IT cosmetics! I use the confidence in a cream, bye bye concealer and CC cream. I still have the duo bronzer/blush from 15 years ago lol, just hit pan on the bronzer lol.

[margieryne]

Thank you for sharing these products with us! ❤️

[cindywharton]

I used the cc cream and the powder foundation when I was working but now I'm retired it's too expensive and anyway I've found cheaper products that I like just as much ❤

[CareyXO]

The new It Cosmetics Sun Blush is my absolute favorite. That’s saying a lot with my blush collection. I also always have the Bye Bye Breakout serum. I don’t get many breakouts, but I do get textured skin and that takes it right away.

[tammiesuppo]

I love their bye-bye under eye, I’ve use that for years. I feel the secret to that is a very light touch. All it takes is a small small amount. It is definitely my holy grail concealer.

[maryroberts]

I use the Celebration powder foundation