How to Empower Women through FILM

Black and white.

When you shoot in black and white, you strip the visual look of a film down to its essentials of
light and shadow.

It’s raw. It’s compelling. The eye is less distracted.

In this video we produced for Aid For Women, we were telling the emotional stories of women
experiencing unplanned pregnancies, and we wanted viewers to connect with these sensitive
situations as quickly as possible.

So we shot the b-roll in black and white, but then we went a step further.

When interviewing the Aid For Women clients who would be featured in the piece, the director
sent the production crew out of the room, so it was just him, the interview subject and a
microphone.

He asked the women to close their eyes and tell their stories in the present tense—as if the
experience were happening right now.

The results provide an immediacy and universality to their stories that showcases the ongoing
mission of Aid For Women. The organization didn’t just help these specific women, it continues
to assist women in these situations every day.

As the video moves into the impact of Aid For Women’s support, color is restored and the
mood of the piece brightens as a visual representation of hope and new life.

We have been blessed to work with Aid For Women for about five years now, and in that time
we have always used RED cameras and other high quality gear. That paid off on this project, as
we were able to integrate b-roll that had been gathered years ago without losing any visual
quality in the footage. Quality gear makes a difference!

Spirit Juice Studios takes a unique approach to storytelling for each of our clients and for each
client’s project. What’s your story? We’d love to help you tell it. Drop a line to Rob Kaczmark at

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