What Matters Most in Business and in Life

The LUX* Collective’s motto is: “We make each moment matter. We care about what matters.”

Discover what matters to LUX* CEO Paul Jones – and how his personal priorities shape the service and care he offers to his guests, his team, and the communities in which they operate.

Ron Kaufman is an expert in Leadership Training, developing Customer Experience, and Customer Service Culture. He is also a renowned Keynote Speaker and New York Times Bestselling Author for the book “UPLIFTING SERVICE".

Ron and his team deliver powerful insights and global best practices, enabling organizations to gain a sustainable competitive advantage through service excellence. The methodology developed by Ron over decades includes a proven architecture of service principles, leadership rules, and internal service culture that apply across all industries and cultures.

For decades Ron has been leading a business consultancy that helps companies on every continent build a positive culture of uplifting service to deliver real business results. He focuses on creating productive, uplifting service experiences to inspire your customers, energize your team, and transform your service game.

Notably, Ron has uplifted teams at Google, Harvard Business School, Singapore Airlines, Changi Airport, General Motors, Johnson & Johnson, Coca-Cola, Marina Bay Sands, LUX* Resorts, Microsoft, PWC, FedEx, BMW, Adecco, American Express, JP Morgan, and more.

Stay in touch with Ron on social media!